There are a number of reasons why I invest in Lloyds Banking Group plc (LON:LLOY).

Firstly, I have always banked with Lloyds. They’ve been my main retail bank, even at times when I’ve tested new upstarts such as Monzo. I purchase my car insurance from them, I think they have excellent customer service, and their online banking and apps are quite good. I would also arrange a mortgage through them if and when the time comes to purchase my own home.

Secondly, they’re a steady performer. There’s nothing flashy about Lloyds Bank. They’re a retail bank that offers the products and services that you would expect from a bank.

Thirdly, the company has a good dividend policy, and is focused on growing profits in a sustainable and risk averse way.

Finally, the main reason that I started investing in LLOY shares is that I was gifted 150 from my late Aunt’s estate. I’d always wanted to hold shares, but I wasn’t sure where to start. This certainly helped me undertstand the process a little more and gave me a pathway to start building my portfolio.

Investing in Stocks and Shares @chriswnaylor

Disclaimer: The opinions posted on are based on my own experiences of investing in the London Stock Exchange. They are not to be taken as financial advice or recommendations. Please remember that when investing the value of your investements may go up and down, and your capital is at risk.